From The Desk Of
Brent Williams, Founder and CEO
“It’s critical to have a client-first mindset. Our goal is to deliver a ‘Wow’ experience to our clients so they can do the same for theirs.”
The insurance industry is in the midst of a transformative shift—driven by evolving expectations, regulatory change, and rapid advancements in technology and AI. In this section, Brent Williams, Founder and CEO of Benekiva, shares his insights on the future of claims, servicing, and insurance innovation. We invite you to explore his perspectives on where the industry is headed—and how Benekiva is helping lead the way.
From Frustration to Foundation: Why We Built Benekiva
By Brent Williams, Founder & CEO of Benekiva
I didn’t set out to build a technology company. I set out to fix a broken promise.
Before Benekiva, I spent years as a top financial advisor. It was a career that gave me deep insights into not just finance, but families—real people navigating the emotional and financial impact of life’s toughest moments. I helped clients build security, but when it came time for their loved ones to file claims, I saw firsthand how the insurance industry struggled to deliver on its promise.
I had beneficiaries calling me in tears. Not just from grief, but from frustration. Delays. Paperwork. Confusing processes. No clear communication. The system, designed decades ago, no longer worked for the world we live in.
And so, I started asking questions.
I spent the better part of a decade doing research—not building software. I shadowed claims teams. I dissected workflows. I interviewed beneficiaries and insurance professionals. I sat in on conversations between grieving spouses and overburdened back offices. What I found was both heartbreaking and infuriating: good people caught in bad systems.
Only after 10 years of deep learning did I take the first step to build Benekiva.
Our mission is personal. We’re not a tech vendor with surface-level empathy—we are industry insiders. Many of our team members, like me, come from the worlds of claims, insurance, and financial services. We know this space inside out, and that makes all the difference.
We designed Benekiva to be more than a claims platform—it’s a claims experience transformation engine. Cloud-native. API-first. Mobile-enabled. Built for business users. Built for humans.
We didn’t stop at digitizing documents. We built tools that let associates work from anywhere, 24/7, so they can meet claimants in moments that matter. We made it seatless and scalable so entire teams—not just claim departments—could benefit. We eliminated tedious manual tasks, allowing professionals to focus on what they do best: providing empathy, compassion, and clarity.
And we made sure the data flows. Through normalization, data lakes, and system-agnostic integrations, Benekiva ensures that your claims operation isn’t just digital—it’s future-proofed and AI-ready.
Today, we help leading carriers deliver on the promise that insurance is meant to fulfill. And we do it with conviction, clarity, and care.
Because at Benekiva, it’s never been about software. It’s about people. It’s about trust. And it’s about time.
